Preheat the oven to 300°F (150°C).

Remove the membrane from the back of the ribs for better tenderness.

In a bowl, mix together the dry rub ingredients.

Rub the dry mixture all over the ribs, coating them evenly.

Wrap the ribs tightly in aluminum foil and place them on a baking sheet.

Bake in the preheated oven for 2.5 to 3 hours, until tender.

Remove the ribs from the oven and carefully unwrap the foil.

Brush the barbecue sauce generously over the ribs.

Increase the oven temperature to 400°F (200°C) and bake uncovered for an additional 15-20 minutes.

Let the ribs rest for a few minutes before slicing and serving.